B2B Marketing

What is a B2B Marketplace?

So, what exactly is a B2B Marketplace?

As the name suggests, a B2B marketplace is an eCommerce site to facilitate trade between business enterprises of all forms and sizes. Products & services are offered for sale in bulk (wholesale basis) and on regular trade terms. Items are not for sale on retail basis.

B2B marketplaces fall into two main categories – niche players and market leaders. Niche players comprise business enterprises that are focused on a particular niche in the market. It could be a specific industry, product, or a community of users. https://www.nanspot.com/


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